This year we are celebrating with four Vertex Design Awards!
The Vertex Awards is the only international competition exclusively dedicated to the art of packaging design, focusing on private labels. The jury is formed by a panel of industry experts from around the world, having in mind creativity, innovation, and marketability of the projects.
These awards are a recognition for some of the amazing packaging Designs’ and Brand Identity that we’ve developed for our clients in South Africa and Portugal, with a diverse range of eclectic aesthetics that are focused on themes relatable to all of us.
From a cozy baby brand to a program that is focused on small local businesses, but not forgetting your favorite guilty pleasure, pasta! This was a year focused on passing the message that Design matters.
PnP Tiny Tots, South Africa
The Design team had the challenge to create a relevant baby brand to compete with the national brands from South Africa, and to make it stand out from the competitors, the concept’s core follows the need to transmit emotions, without forgetting quality!
Having that in mind, the objective was to create a notion that speaks trust and conveys the message of that special connection between a parent and its baby. The name, Tiny Tots, reinforces that idea and makes a connection to the little ones.
The whole range is characterized by hand drawn elements, reminding us of kid’s drawings and the usage of soft colors, to show how delicate our products are. We took inspiration from the animal kingdom (since we are in Africa!) and created several illustrations of different species. With this, each product has its own special pair of illustrations, representing the bonding between parents and child, creating a concept that shows quality, coziness and above all, love.
PnP Pick Local, South Africa
Pick Local is a special brand that aims to touch people’s hearts, representing Pick n Pay's program that supports small businesses of local South African producers and suppliers.
The challenge that was given to the team, was to create visibility to the program, by promoting its products aligned with all the stories behind those small local businesses, creating a solution in the packaging that needed to communicate this to Pick n Pay’s costumers.
Every design element works together with an emotional tone, from the brand that is applied as a stamp to the handwritten typography and the hand drawn heart, it’s considered a brand from and for the community, involving producers, retailer, and consumers all in one movement.
Pingo Doce’s Pasta Range, Portugal
Developing a new regular pasta range is always considered a challenge, especially if this range consists in many different products, creating a diverse range in store.
The design solution was a simple colored base approach, adorned with illustrations specific to pasta, that aims to transmit and idea of the traditional homemade pasta. The packaging is full of transparent areas and with its colors tuned down to be comfortable but still visible on shelf.
The result is a very consistent range, with a cozy color palette, that targets young people, that is easy to recognize in store.
PnP Live Well, South Africa
The creation of this brand had the purpose to be one that is a quick and simple alternative to the consumer, who is looking for a healthier lifestyle.
The concept consists of creating a brand that transmits its own personality, that is easily identifiable and to relate with on the shelf, creating a positioning in the market that is specially created for people that care.
The packaging design is simple and delicate, connected with the healthy lifestyle look and feel, due to the reinforced presence of white and magenta, and the product’s photography that has a – what you see is what you get – personality. The design is completed by a dedicated iconography, made specifically for the consumer to rapidly identify the benefits of a balanced choice.
More about the Vertex Awards: www.vertexawards.org
Dig deeper into this with Jens Sievert