Meals from the world
Client: Siwa - Suomen Lahikauppa | Market: Finland
Siwa Meals are part of the global design strategy to launch Siwa’s new Private Brand in Finland.
To achieve this we needed to create a good quality perception at an affordable price.
Client: Siwa - Suomen Lahikauppa | Market: Finland
Siwa Meals are part of the global design strategy to launch Siwa’s new Private Brand in Finland.
To achieve this we needed to create a good quality perception at an affordable price.
We decided to go for a “From the World” approach. Each product comes from a different country:
Arabian patterns from the Middle East, vibrant colors from India, spicy elements from Thailand and the simplicity from Japan. The result is a range where each product speaks its own language. We were able to keep the design consistency of a range by keeping similar photographic angle and mood and by keeping identical graphic elements.
Arabian patterns from the Middle East, vibrant colors from India, spicy elements from Thailand and the simplicity from Japan. The result is a range where each product speaks its own language. We were able to keep the design consistency of a range by keeping similar photographic angle and mood and by keeping identical graphic elements.
