Nutriphase - Pet Brand redesign

Rebranding project for Nutriphase, a Pet brand owned by the South African retailer Pick n Pay. The project involved the redesign of the brand aiming a more qualitative positioning in the market, changing brand logotype and packaging.

Nutrition for every stage.

Nutriphase is the premium tier brand in the pet food category at Pick n Pay in South Africa, but the consumer doesn’t recognise that. The challenge of this redesign was to change the brand and package design in order to reposition Nutriphase as offering high quality pet food. The solution is a technical and professional look & feel, inspired in the veterinary universe and lab formulas, showing expertise with detailed information.

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