A new brand for Fasol stores in Russia.
Fasol neighbourhood convenience stores arrives at the market with a new brand that aims to attract younger generations of consumers but keep an emotional connection with older people.
The new identity is a balance between tradition, quality for the right price, and focus on the product functionality. The result is bold, fresh and adaptable to all types of products.
FRESH, CREDIBLE AND CONTEMPORARY TRADITION.
A BOX STRUCTURE DEFINES THE LABELLING
AND PACKAGING DESIGN.
The packaging structure is subtle and based on a single square that is present in all compositions, acting as a placeholder for the elements. The graphic solution lives and evolves from the relationship between the structural elements. Bold product name, placed big on package, permits people to easily identify the product and contributes to the overall desired look & feel.
