Mystik
Client: Kontigo - Eurocash | Market: Poland
Mystic is an eye cosmetics brand launched by Kontigo H&B stores in 2014. Kontigo is the first store of its kind in the country, fully dedicated to Polish women.
Client: Kontigo - Eurocash | Market: Poland
Mystic is an eye cosmetics brand launched by Kontigo H&B stores in 2014. Kontigo is the first store of its kind in the country, fully dedicated to Polish women.
Mystik is an urban and sophisticated brand, inspired by the trendy city and its glamourous night life.
The goal is to make Polish women feel elegant, self-confident and pretty. Warsaw appears here positioned as Paris or NY, and the city’s personality is connected to the Polish women´s own personality. The association with the eye-related products is made by the use of a “k” with a slightly curved shape inspired in an eyelash. The skyline illustration comes from the most well-known picture of any modern city: its skyscrapers.
The goal is to make Polish women feel elegant, self-confident and pretty. Warsaw appears here positioned as Paris or NY, and the city’s personality is connected to the Polish women´s own personality. The association with the eye-related products is made by the use of a “k” with a slightly curved shape inspired in an eyelash. The skyline illustration comes from the most well-known picture of any modern city: its skyscrapers.
The result is a sophisticated line of products where black is predominant and Warsaw is the star.
