The Challenge
Redesigning an existing brand of eggs repositioning it to appeal to younger generations and creating a package design that makes an interesting balance between tradition and the joyful side of eggs.
The Solution
The joyful side of eggs. We know that communication is key for the consumer to understand the assortment so that it can easily distinguish egg types, quality, sizes, and quantities. The big and bold information on pack not only gives visual identity to the range but also increases its visibility on shelf.
Vertex Design Awards – Gold Award Winner 2022
