Moov
Client: Kontigo - Eurocash | Market: Poland
Client: Kontigo - Eurocash | Market: Poland
Moov is a new nails & lips brand for the Polish stores Kontigo. Kontigo is a cosmetic stores chain that brings a new concept in to the market. It’s the first cosmetic store fully dedicated to polish women in the country.
Moov targets young women with strong personality trying to differentiate from the crowd. People that look for vibrant colors and product diversity at an accessible price. The brand has an energetic and colorful approach present in the whole range of products. The typography and color of the logo resemble the trace left by a lipstick.
The result is a vibrant brand focused on movement. It aims to be provocative, sexy and young. The packaging design is colorful and bold sometimes with funny and daring slogans that connect with the younger women.
Moov targets young women with strong personality trying to differentiate from the crowd. People that look for vibrant colors and product diversity at an accessible price. The brand has an energetic and colorful approach present in the whole range of products. The typography and color of the logo resemble the trace left by a lipstick.
The result is a vibrant brand focused on movement. It aims to be provocative, sexy and young. The packaging design is colorful and bold sometimes with funny and daring slogans that connect with the younger women.
Vertex Design Awards – Bronze Award Winner 2014
