A positive price attitude!
Client: Profi | Market: Romania
Client: Profi | Market: Romania
Basic quality offer is a must have in the Romanian market. Profi decided to rebrand their existing Proxi brand in to a renewed entry level priced brand with a simple basic offer.
Proxi promotes a positive attitude. It’s bold and iconic. Direct and very visible. It’s the brand to buy to save money. The packaging design uses a big smile. The brand logo works as a promotional sign. The use of two colors, a strong red and
a bright yellow, passes the idea of “everyday promotion”.
The packaging construction permits the use of photography, illustration or transparency without affecting the look & feel. The product name is big and easy to read. Typography is bold and contemporary. EAN codes are big to facilitate store operation.
Proxi promotes a positive attitude. It’s bold and iconic. Direct and very visible. It’s the brand to buy to save money. The packaging design uses a big smile. The brand logo works as a promotional sign. The use of two colors, a strong red and
a bright yellow, passes the idea of “everyday promotion”.
The packaging construction permits the use of photography, illustration or transparency without affecting the look & feel. The product name is big and easy to read. Typography is bold and contemporary. EAN codes are big to facilitate store operation.
In this case, less is more. And less printing costs leads to best prices.
After all, value is positive.
After all, value is positive.
