Cheese Collection
Client: Siwa - Suomen Lahikauppa | Market: Finland
Siwa brand represents quality that is accessible to every neighbor. It’s a store for people with busy lives who need quick, fresh and lots of convenience solutions with excellent quality. It must be convenient, enjoyable and show variety.
Client: Siwa - Suomen Lahikauppa | Market: Finland
Siwa brand represents quality that is accessible to every neighbor. It’s a store for people with busy lives who need quick, fresh and lots of convenience solutions with excellent quality. It must be convenient, enjoyable and show variety.
By combining market trends and product features, for each cheese we created a different concept that represents variety on shelf. The starting point is observing the product and listening to what it has to say. Once those features and strengths are understood, they are translated into the design. Next, is listening to the consumer and identifying whether he or she is an athlete or a traveler, a nature lover or a cosmopolitan, a healthy person or a relaxed one. Depending on what people like, the packaging designs are made for them.
Each concept is driven from the products characteristics, regarding origin, taste or way of consumption.
The result is a range of 17 cheeses with totally different designs.
The result is a range of 17 cheeses with totally different designs.
Vertex Design Awards – Bronze Award Winner 2015
