UP is a new household brand developed for the Philippine retailer Landers.
A brand driven by the power of efficiency. But UP is more than a brand, it’s a statement on positivity, with a clear signature that intends to motivate people: UP for a brighter day. It uses a brand name that is a proposal of higher efficiency and technical power. The brand name changes across different categories inside the Household department, showing expertise and dedicated purpose.
The name adapts to the function of the product, contributing to the product's purpose and its faster understanding by the consumer: FUNCTION + “UP” = ACTION. So, our UP name becomes part of an expression that reflects the product’s function: Wash UP, Clean Up, Fresh Up, Power UP, Tidy UP or Fix Up.
An everyday brand that helps people be happy about house cleaning.
Is your house UP to the next level?
